Tristan booked 27 sales calls in 1 week from LinkedIn.

And the crazy part?
He didn’t even write most of the messages.

Hey Team - Just a really quick one from me this week…

Last week I tested a content strategy I straight-up stole from Hormozi.

Not a framework. Not a funnel.

Just this one thing:

👉 Cut all the fluff, lead with the punchline.

Sounds obvious. But here’s the catch:
Most LinkedIn content is either (a) “inspiration porn” or (b) “boring knowledge dumps.”
Neither books calls.

So I tried the Hormozi method:

• Open with the boldest line

• Stack credibility fast

• Give the juice away free

• CTA at the bottom, not the top

Result?
27 booked calls in 7 days.

Here’s how you can run it yourself 👇

The Hormozi Content Play (Prosp Edition)

1. Write the hook last
   – Don’t start with your opener.
   – Write the post, then ask: What’s the one brutal, uncomfortable truth I can lead with?
   – That’s your hook.

2. Credibility stack without flexing
   – Example: “We tested this across 50 accounts last month.”
   – Not “I’m a genius.” More like: I’ve seen this at scale, here’s the data.

3. Give away the sauce
   – Don’t hide it behind a call.
   – If you want trust → give the exact steps.
   – (Crazy part: most people still won’t do it, but they’ll DM you to do it for them.)

4. CTA at the very bottom
   – Hormozi never hard sells in the middle.
   – He educates, then says: “If you want us to do it for you, hit reply.”
   – Works on LinkedIn too.

Here’s What To Do This Week

✅ Write 1 post with your boldest insight as the hook
✅ Add 1 credibility line (data, client win, personal test)
✅ Drop 3–5 bullets of pure value
✅ End with: “If you want this done for you → DM me”

Run this for 7 days.
Send me your results → [email protected]

P.S. Struggling to consistently book calls from LinkedIn?

If so, try Prosp - the only LinkedIn automation platform that:

1. Sends AI personalized DMs

2. Sends custom voice notes on autopilot

3. Finds leads from LinkedIn search, sales nav, events, groups and post engagement.

4. Turns content → booked calls